Sofa Express and More
CLIENT: Vertis agency.
ROLE: Copywriter.
OBJECTIVE: Produce fold-out mailer advertising furniture retailer's "Expressly Your Style" campaign.
CATEGORIES: Writing, Editing, Direct Mail, Print Ads.
Cablevision Optimum Online Boost
Industries: Finance
Healthcare
Insurance
Real Estate
Dear Financial Executive:
The rapidly expanding growth of e-commerce, e-banking and online trading are driving your need for faster Internet and reliable, feature-rich voice services. That's why we've combined our leading all-digital, fiber optic products — Optimum Online Boost® for business and Optimum Voice® for business — into one special offer that provides the competitive advantage and value that you require.
Combine Optimum Online Boost® for business and Optimum Voice® for business for less than $75 a month when purchased together.
Federal legislation has magnified the demand for electronic document processing. Now you can work more productively with 10 times the online speed of comparably priced DSL services.
CLIENT: Hawkeye FFWD Dallas.
ROLE: Writer.
OBJECTIVE: Produce a series of vertical marketing letters promoting Cablevision's digital voice and high-speed Internet services.
CATEGORIES: Writing, Editing, Direct Mail.
Kenneth L. Fisher Investments
Dear Mr. Rizzo:
In business and investing, I'm sure you've learned that profit and asset protection depend on your ability to manage information, follow market trends and make wise decisions.
My name is Ken Fisher. I've written the "Portfolio Strategy" column in Forbes Magazine for 21 years. I also serve as Chief Executive Officer of Fisher Investments, where we manage more than $25 billion in capital for individuals of high net worth.
Whether you're an informed and active investor or considering new professional investment management options, I'm sure you'll benefit from my Fisher Investment Kit. The kit provides unique insights representing my more than 25 years of experience as a money management professional.
CLIENT: Vertis agency.
ROLE: Writer.
OBJECTIVE: Marketing letter for high-net-worth investors who seek a strong investment management team.
CATEGORIES: Writing, Editing, Direct Mail.