Dallas Mavericks Publications
Talking defense
Mavs melting pot
New Mavs
As Playoffs Begin, League's Highest-Scoring Team is Talking Defense
By Ken Turetzky
The Mavericks, by reputation, are all about offense. The Big Three, Michael Finley, Dirk Nowitzki and Steve Nash, had been breaking down opponents with a fast-paced, sharpshooting game for some time before Nick Van Exel and Raef LaFrentz arrived in a February trade to add much-needed depth and energy to the league's highest-scoring team.
So, why, on the eve of Dallas' second consecutive playoff campaign under Head Coach and General Manager Don Nelson, are the Mavs talking about defense?
"We just have to continue to take pride in our defense," says Finley. "We know we can score, but defense and rebounding is what's gonna get us over the hump."
CLIENT: Dallas Mavericks.
ROLE: Writer and interviewer.
OBJECTIVE: Feature articles and player profiles to inform and entertain fans of the Dallas Mavericks basketball team.
CATEGORIES: Writing, Editing, Web writing.
TI: Introducing DLP technology
Shining the light on DLP
By Ken Turetzky
The first large-screen, digital multimedia displays driven by TI's Digital Light Processing (DLP) subsystem are on their way to market, and the DLP will play a role in the next U.S. television standard now under consideration by the Federal Communications Commission (FCC) in Washington, D.C.
TI has established its presence in the potentially vast new industry with a list of strategic alliances for creation of digital projection subsystems. During December, TI and Nokia Communications Products appeared before the FCC to demonstrate Nokia's 50-inch, rear-projected, wide-screen television based on the DLP subsystem. The demonstration employed video produced with an MPEG-2 decoder TI developed with Nippon Television (NTV) to support the progressive scan format that will begin trials this April in Japan.
CLIENT: Texas Instruments.
ROLE: Writer and interviewer.
OBJECTIVE: Feature for monthly internal publication describing TI's new Digital Light Processing image technology.
CATEGORIES: Writing, Editing.
Kimberly-Clark: Parentstages.com
Introducing Parentstages.com
By Ken Turetzky
In the early days of electronic commerce on the Internet, manufacturers plastered their brand logos and a few product details on Web sites and mostly made static use of an interactive medium. Consumers who sought out these sites were invariably looking for more than they got.
Kimberly-Clark opted for a new approach last month when it introduced Parentstages.com, an online portal that delivers a wealth of unbiased information while establishing a strong presence for three market-leading brands — HUGGIES® disposable diapers and Baby Wipes and PULL-UPS® training pants. The site is aimed at couples who are expecting through parents of 12-year-olds.
CLIENT: Kimberly-Clark.
ROLE: Writer and interviewer.
OBJECTIVE: Feature article describing Kimberly-Clark's new consumer site, Parentstages.com, for @k-c intranet site.
CATEGORIES: Web writing, Editing.