Ken Turetzky Resume
Copywriter and editor emphasizing business, consumer electronics, arts and technology, WordPress management.
Recent clients
During Fall 2013, worked as writer, copy editor and SEO/HTML/CSS coder and created graphics for Samsung smartphone Q&As. Phones included Galaxy S4, S III, Note II and more, branded for AT&T, Verizon, T-Mobile and Sprint.
Fall 2012-Fall 2013, field reporter for investment brokerage reporting firm Blueshift Research. Located and interviewed subjects and compiled investment reports on publicly traded companies, including Lululemon, Keurig Green Mountain, Lumber Liquidators and more.
Summer 2012, copy editor and proofreader for revised academicpartnerships.com collegiate online learning site.
Spring 2012, managed Photoshop comps and coded HTML/CSS/XML to produce web pages for pier1.com e-commerce site launch.
Launched acousticPress.net in Summer 2011 to create WordPress-based sites. Clients include kathysena.com, wouldstock.com, ebronwen.com and joefool.com.
During Spring 2011 at SMU Meadows School of the Arts, wrote, edited and coded site content and advised student journalists for meadows.smu.edu.
Previous projects
Working with leading manufacturer of radar detectors, created Stalker Radar product summary for inclusion in Jane's Information Group publications.
Completed a rewrite of RadioShack consumer electronics catalog, also producing video scripts and consumer guides, with an emphasis on SEO.
Contract Production Coordinator for Dallas-based retail electronics firm CompUSA (now TigerDirect), managing national advertising inserts.
As Communications Specialist for Texas Instruments, filtered dozens of industry reports to produce Daily Briefing news publication for senior Semiconductor Group executives. Produced copy for technical brochures and edited and managed Semiconductor Group internal site. Contributed features and news articles to Dallasite employee news publication. Previously, edited and published TI's quarterly and annual financial reports and award-winning worldwide company daily news site, TNews.
Produced magazine-length customer success stories for Nortel, GTE-Verizon, Compaq-HP, Dallas Mavericks, Kimberly-Clark, Texas Instruments, JCPenney, U.S. Olympic Trials, ProServ Sports Management and Macmillan Education.
Streamlined editorial message and language as copyeditor for CEO IQ bi-monthly publication delivering practical business advice to CEOs. Copywriter for websites and brochures reaching audiences in business-to-business and business-to-consumer categories.
Worked with CapGemini Consulting as copywriter for major consumer media company's retail site launch.
Advertising, 2005-2009
Contributed interactive concepts to AMP Energy digital campaign. Copywriter for Pepsi Snow Globes and Your City Year micro-sites (Tribal DDB Dallas).
Provided concept and copywriting for Samsung wireless products brochures to be distributed at Consumer Electronics Show in Las Vegas. Completed a series of vertical marketing letters for Cablevision's Optimum Online Boost® and Optimum Voice® services (Hawkeye Dallas).
Produced direct-mail copy for Sofa Express and More mailer and Kenneth L. Fisher Investments marketing package (Vertis Agency).
Additional publications
Frequent contributor to Beckett Basketball Monthly, the leading basketball sports collectibles magazine, and Beckett Got Sports For Kids magazine. Former Dallas beat writer for USA Today. Regular contributor to Dallas Morning News sports and feature sections. Dallas Mavericks beat writer for The Sports Page (Dallas). Writer for InfoWorld, Dealerscope Merchandising, Adweek, Electronic Education Report, NBA Hoop Magazine, hoopshype.com, Dunk Shoot Japan, Runner's World and many more newspapers and magazines. Previously, Editor-in-Chief of Advocate Community Newspapers and Urban News Inc., two Dallas-based newspaper groups.
Software
PC and Mac: Microsoft Office, Adobe Photoshop, InDesign, Sitecore, FileMaker Pro. Web skills: WordPress, CSS, Blueprint CSS framework, HTML, XML, PHP, jQuery, SEO, MySQL.
Education
B.A. in Journalism, University of Illinois, College of Communications.