Beckett Media: Streetball

Taking it to the street
Streetball is big business, and playground legends such as Hot Sauce, The Professor and Escalade might just be the next big names among hoops collectors.
By Ken Turetzky
Many of the half-remembered legends of street basketball, among them guys named Joe Hammond, Helicopter, Pee Wee Kirkland, Swea' Pea Daniels and The Goat, lived, dunked and died at New York City's Rucker Park and on lesser-known courts in the nation's urban centers. Most never got rich, or even traveled far beyond their home blacktop. But those tales are Old School, better left to the schoolyard.
The outlook has improved for the new playground stars, now reaping the rewards of a streetball marketing bonanza led by AND1, the suburban Philadelphia shoe and apparel company that has successfully tied its fortunes to the city game. AND1 built its own legend around a video featuring the sensational street handles of Rafer "Skip 2 My Lou" Alston, then a playground genius and now headed for the Toronto Raptors of the NBA.
PUBLISHER: Beckett Basketball Monthly.
ROLE: Writer and interviewer.
OBJECTIVE: Cover story for September 2004 issue describing "Streetball" professional basketball tour sponsored by AND1 apparel and MTV.
CATEGORIES: Writing, Editing.
Hoopsyhype.com: Avery Johnson

HoopsHype.com
[
A V E R Y . J O H N S O N ]
"I was born to
coach"
by Ken Turetzky / April 30, 2003
Avery
Johnson is already a candidate for at least one NBA head coaching
position, and with good reason. Denied a post-season roster spot, Johnson
quickly found a new outlet for his considerable energy — pushing his
Dallas Mavericks teammates to excel during the playoffs.
PUBLISHER: hoopshype.com.
ROLE: Writer and interviewer.
OBJECTIVE: Feature article on then-veteran player and current Dallas Mavericks head coach Avery Johnson, for international basketball site hoopshype.com.
CATEGORIES: Writing, Editing, Web writing.
Dallas Morning News: Artcakes
Eat your art out: Masterpiece of cake
By Ken Turetzky
Raymond Nasher is one of Dallas's leading art patrons, with an eye for beauty and a reputation for good taste. And yet, when friends recently surprised him on his birthday with a Jean DuBuffet sculpture, "The Gossiper," Nasher could hardly bring himself to eat it — but he did.
"It was wonderful," he says.
What Nasher and friends really ate was an Artcake, an edible recreation of a classic piece of art. Artcakes are a product of Oggetti (Italian for "objects"), a company run by former art history majors Julie Richey and Laura Larsen out of Richey's East Dallas home.
PUBLISHER: Dallas Morning News.
ROLE: Writer and interviewer.
OBJECTIVE: Feature article for Sunday paper describing two Dallas artists' creative and edible business venture.
CATEGORIES: Writing, Editing.