Kimberly-Clark: Parentstages.com
Introducing Parentstages.com
By Ken Turetzky
In the early days of electronic commerce on the Internet, manufacturers plastered their brand logos and a few product details on Web sites and mostly made static use of an interactive medium. Consumers who sought out these sites were invariably looking for more than they got.
Kimberly-Clark opted for a new approach last month when it introduced Parentstages.com, an online portal that delivers a wealth of unbiased information while establishing a strong presence for three market-leading brands — HUGGIES® disposable diapers and Baby Wipes and PULL-UPS® training pants. The site is aimed at couples who are expecting through parents of 12-year-olds.
CLIENT: Kimberly-Clark.
ROLE: Writer and interviewer.
OBJECTIVE: Feature article describing Kimberly-Clark's new consumer site, Parentstages.com, for @k-c intranet site.
CATEGORIES: Web writing, Editing.